Which would you rather get:
- a) A beautiful holiday card with a signature being the only handwritten part?
- b) A blank card (on nice paper, of course!) but with a brief, but personal note?
Personally, I'm for "b". Nobody said writing cards would be quick and easy but as I look at the cards I keep, it's the personalized ones that make up the majority. (The other ones are all just ridiculously creative or printed and belong in a frame.)
Go the extra mile!